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Male Deluxe

ATHLETICA FITNESS

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Privacy Policy

What Personal Data Do We Collect?

We may collect the following information about you:

  • Your name, age/date of birth, gender, and other relevant demographic information.
  • Your contact details, including billing and delivery addresses, telephone numbers, and email address.
  • Your social media handles.
  • Purchases and orders made by you.
  • Your online browsing activities, including items stored in your shopping cart.
  • Information about the device you use to browse our website, including IP address and device type.
  • Your communication and marketing preferences.
  • Your interests, preferences, feedback, competition entries, and survey responses.
  • Your location.
  • Your correspondence and communications with us.
  • Other publicly available personal data you have shared through platforms such as Instagram, YouTube, Twitter, or Facebook.

This list is not exhaustive, and in certain circumstances we may collect additional information necessary for the purposes described in this Privacy Policy.

Our websites are not intended for children, and we do not knowingly collect personal data relating to children.

How We Use Your Data

General

Ripfast and trusted partners acting on our behalf use your personal data to:

  • Provide goods and services.
  • Create a tailored website experience.
  • Manage your account.
  • Verify your identity.
  • Prevent, detect, and investigate crime and fraud.
  • Send promotional offers, products, and event information (with your consent where required).
  • Display relevant advertising while browsing online.
  • Carry out research, analysis, and customer insights.
  • Identify and contact competition winners.
  • Manage customer support interactions.
  • Comply with legal obligations or respond to legal investigations.


Marketing

Promotional Communications

We may send promotional emails, SMS messages, and postal mail to keep you informed about offers, events, and products.

You can opt out at any time by:

  • Emailing our customer support team at info@maledeluxe.co.uk.
  • Clicking the Unsubscribe link in marketing emails.
  • Replying STOP to SMS messages.
  • Writing to: Male Deluxe, 31 Rutland Street, Leicester LE1 1RE.

Please note that service-related communications such as order updates may still be sent.

Personalisation & Automated Decision Making

We may personalize advertisements and communications based on your browsing activity, purchasing history, demographic information, and publicly available social media information.

We may use profiling and automated decision-making technologies to ensure that our communications remain relevant to your interests.

You have the right to opt out of automated processing by contacting our customer support team.

Cookies

Our websites use cookies to collect information about browsing behavior, purchases, pages visited, and customer journeys.

Sharing Data with Third Parties

We work with trusted third-party service providers including logistics, payment, and marketing partners.

Your personal information may also be shared with:

  • Companies within our corporate group.
  • Potential buyers, investors, or advisers if our business is sold or restructured.
  • Legal advisers and auditors.
  • Payment processors and credit reference agencies.
  • Government bodies, regulators, law enforcement agencies, and courts where legally required.

We never sell or rent your personal information.

Legal Basis for Processing Your Data

We process personal data based on one or more of the following legal grounds:

  • Performance of a contract.
  • Our legitimate business interests.
  • Compliance with legal obligations.
  • Your consent where required.

You may withdraw your consent at any time.


How We Protect Your Data

We use a range of security measures including:

  • Data encryption.
  • Cyber security assessments.
  • Daily penetration testing.
  • Security monitoring and access controls.
  • Employee security training.

How You Can Help Protect Your Data

  • Keep your passwords private.
  • Use strong passwords with at least eight characters.
  • Change passwords regularly.
  • Avoid using the same password for multiple accounts.
  • Always log out when using public computers.

How Long We Keep Your Data

We retain your personal data only for as long as necessary to fulfill legal, regulatory, and legitimate business purposes.

International Transfers of Your Data

Where personal information is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

Your Rights

You have the following rights regarding your personal data:

  • The right to be informed.
  • The right to access your personal data.
  • The right to correct inaccurate information.
  • The right to object to processing.
  • The right to withdraw consent.
  • The right to restrict processing.
  • The right to erasure (“Right to be Forgotten”).
  • The right to data portability.
  • Rights relating to automated decision-making and profiling.

If you wish to exercise any of these rights, please contact us by email or by post at.